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Media Effects Research: A Basic Overview, by Glenn G. Sparks
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MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.
- Sales Rank: #29323 in Books
- Published on: 2012-01-01
- Original language: English
- Number of items: 1
- Dimensions: .50" h x 6.30" w x 9.10" l, .90 pounds
- Binding: Paperback
- 336 pages
Review
Preface. 1. A Scientific Approach to the Study of Media Effects. 2. Scientific Methods in Media Effects Research. 3. A Brief History of Media Effects Research. 4. Time Spent with Mass Media: Reasons and Consequences. 5. Effects of Media Violence. 6. Sexual Content in the Media. 7. Media that Stir Emotions. 8. Persuasive Effects of the Media. 9. The Effects of News and Political Content. 10. The Effects of Media Stereotypes. 11. The Impact of New Media Technologies. 12. Meet Marshall McLuhan: A Less Scientific Approach to Media Impact. Appendix: Theories and Theoretical Concepts Discussed in the Text (By Chapter).
About the Author
Glenn Sparks is a professor and noted researcher of Mass Communication in the Brian Lamb School of Communication at Purdue University where he served for twelve years as the associate head. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. Over the last thirty years, Dr. Sparks has published research on a number of different media effects, including the effects of frightening media, fear of criminal victimization, media violence, paranormal depictions and the CSI effect. His future research will most likely involve new technology and interpersonal relationships-a topic he considers immensely important. He collaborated with Dr. Will Miller on this theme in their book REFRIGERATOR RIGHTS: OUR CRUCIAL NEED FOR CLOSE CONNECTION, which was nominated as a finalist for a 2003 "Books for a Better Life" Award given by the National Multiple Sclerosis Society. In addition, he is a coauthor with Em Griffin and Andrew Ledbetter on the popular A FIRST LOOK AT COMMUNICATION THEORY. He received his Ph.D. from the University of Wisconsin-Madison.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Most long-winded textbook ever
By RunnerDude
It astounds me how many words Sparks takes to describe relatively simple concepts. There are parts in this book where you really have to wonder if he was being paid by the word. The information is clear enough, but I'm constantly wanting the author to just get to the point!
0 of 0 people found the following review helpful.
Five Stars
By L.P. TEACHER
This book has been very beneficial to my succeeding in my class.
0 of 0 people found the following review helpful.
Intellectually influential
By Dakotah Nelson
I needed this book for my COMM 105 class. At first I dreaded it, but the writer uses personal experiences and makes the text very easy to read and understand. This is a really great textbook, I don't mind reading it at all.
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